The T-Mobile 2.0 look was about speed—and flipping a brand on its head. T-Mobile's spokesperson went from girl next door to 'girl on Ducati'. A white brand went to black. I developed the look, directed photoshoots and worked closely with the client to create the brand guidelines that emerged from this successful campaign. Below are logos created for T-Mobile's 10th year anniversary.
T-Mobile Campaign Idea
This integrated campaign idea used minimalism in the context of chaotic advertising to demonstrate the simplicty (and serenity) of being a
T-Mobile customer. This idea never saw the light of day but I always liked the concept.
A mock cellphone ad has been taken over by T-Mobile's superior option.