Mobius Infused Lager

Mobius was my first ‘design baby,’ I was given full creative freedom and the chance to launch the world’s first energy beer. It was 2005. 

 

To differentiate the brand from Red Bull and Sparks, I used bright green to represent energy and black to represent the endless night. (Many years later, Monster Energy Drink would use the same color palette.)

 

circular window on the front framed the bursting rays which were screenprinted on the back of the bottle. The liquid magnified the graphic rays and created a mesmerizing distortion, reinforcing the idea of “everlasting energy”. 

 

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