Mobius Infused Lager

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Mobius was my first ‘design baby,’ I was given full creative freedom and the chance to launch the world’s first energy beer. It was 2005. 

 

To differentiate the brand from Red Bull and Sparks, I used bright green to represent energy and black to represent the endless night. (Many years later, Monster Energy Drink would use the same color palette.)

 

A circular window on the front framed the bursting rays which were screenprinted on the back of the bottle. The liquid magnified the graphic rays and created a mesmerizing distortion, reinforcing the idea of “everlasting energy”.